“I talked with one of those discount brokers and he said he does the same things that regular brokers do and charges less. He said he puts a house in the MLS system, puts up a sign, and that’s most of the work. Why should I pay more and use you?”
***ANSWER:
Just his statement demonstrates a frightening lack of understanding of how real estate works. It’s like a butcher saying “I do the same thing surgeons do.” (My apologies to the squeamish.)
And I find this same naiveté in virtually all discount brokers I’ve dealt with, even the ones who pretend that theyre “full service.”
It takes a lot of work, time, money, skills, and resources to properly prepare, price, position, market, negotiate, handle contracts, manage your sale AFTER you accept an offer, and protect you from legal liability.
Selling your home is much too important to entrust to someone who doesn’t even understand the process!
(Hope I didnt come on too strong, but it always pushes my buttons when a so-called professional who does such an incomplete job has the cajones to say they do the same as I do!)
