“I don’t agree with this whole value range pricing idea. It just doesn’t make any sense. No one’s ever going to pay any more than the bottom. I’d never sell my home with it.”
Answer:
I’m with you. And while we’re at it, I don’t agree with this whole electricity thing either. It doesn’t make sense that you flip a switch and a light turns on. I’m not buying it, thank you. And don’t even get me started on bees or hummingbirds–they shouldn’t be able to fly and…
My point: You need not understand something for it to work. And this quirky little “only-in-San Diego” concept DOES work. Studies have shown it does and I’ve used it successfully for 15 years.
Why does it work?
The wider price range opens up a wider range of buyers. Or you could say the low number gets more people in the door and the high number gives you a number to negotiate from.
BTW, some clients worry it’s misleading to have a low-end price they’d never accept. And I respect that. So it’s important to understand what “Value Range” is and is NOT saying.
It says, “Seller will ENTERTAIN offers between $X and $Y.”
It does NOT say, “Seller will ACCEPT offers between $X and $Y.” If it said “accept”, then everyone would indeed just offer the bottom price.
Hope that clears things up…
Discover the truth about how to price your San Diego home right
