Question:
“How many open houses should my agent do?”
Answer:
Somewhere between zero and who knows.
Yes, that’s pretty broad.
The truth is that while open houses never hurt, they’re only one small tool in the toolbox of an agent to sell your home.
Contrary to popular belief, only about 2% of homes sell from an open house. We have a bit higher success rate – I’d estimate 5%.
Realistically, open houses are very time intensive, usually 2-4 hours on a weekend (3-6 if you include putting up signs, set up, tear down, and talking to visitors who linger after the scheduled end time). These weekend hours are primetime for a Realtor.
