Value Range Pricing:
“I don’t agree with this whole value range pricing idea. It just doesn’t make any sense. No one’s ever going to pay any more than the bottom. I’d never sell my San Diego home with it.”
***ANSWER:
I’m with you. And while we’re at it, I don’t agree with this whole electricity thing either. It doesn’t make sense that you flip a switch and a light turns on. I’m not buying it, thank you. And don’t even get me started on hummingbirds–they shouldn’t be able to fly and…
My point: You need not understand something for it to work. And this quirky little “only-in-California” concept DOES work. Studies have shown it does and I’ve used it successfully for 10 years.
Why does it work?
The wider price range opens up a wider range of buyers througout San Diego County. Or you could say the low number gets more people in the door and the high number gives you a number to negotiate from.
BTW, some clients worry it’s misleading to have a low-end price they’d never accept. And I respect that. So it’s important to understand what “Value Range” is and is NOT saying.
It says, “Seller will ENTERTAIN offers between $X and $Y.”
It does NOT say, “Seller will ACCEPT offers between $X and $Y.” If it said “accept”, then everyone would indeed just offer the bottom price.
Hope that clears things up…
For more information on selling your Pacific Beach Home:
