A Real Estate Money-Making Machine That Doesn’t Work

Are you thinking of selling your home? If so, here’s how to create a real estate money-making machine that, well, doesn’t actually work. What do I mean when I talk about creating a real estate money-making machine that doesn’t work? Let me explain: I was speaking with a client the other day, and he was
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The Value of a Good Agent

 Looking to sell your San Diego home? Get a free home value report Buying a San Diego home? Search all homes for sale   Have you ever tried so hard to save money that you ended up losing money? Let me tell you a story about a couple who did just that. I’ve known
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Have You Heard of The “Endowment Effect?”

 Looking to sell your San Diego home? Get a free home value report Buying a San Diego home? Search all homes for sale   Have you heard of the endowment effect? If you’ve studied psychology or behavioral economics, you may have heard of this. The endowment effect is the idea that something has greater
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Price Per Square Foot Is for Posers

Looking to sell your San Diego home? Get a free home value report Buying a San Diego home? Search all homes for sale   What does it mean when people talk about the price per square foot of a home? Some people try to use price per square foot to justify a home’s value, but
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Don’t Be The “Helpful Seller”

Looking to sell your San Diego home? Get a free home value report Buying a San Diego home? Search all homes for sale   Don’t be the helpful seller. What do I mean by that? Well, let me explain. Today, I’d like to talk about a mistake that some sellers in our market are guilty
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Story Time With Gary: How Some Bad Math Almost Cost This Couple $200,000

Looking to sell your San Diego home? Get a free home value report Buying a San Diego home? Search all homes for sale   I’ve got a great story to share with you today. You might not believe it, but just like all my other stories, this one is completely true. Here’s what happened. A
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[VIDEO] Homeseller Mistake #14: Not Understanding Pest Control Inspections

Make Sure You Understand Pest Control Inspections 30+ year veteran Realtor Gary Kent reveals the costly mistakes people make when selling a home. Mistake #14: Not understanding how pest control inspections work. There are several important details to know about these inspections. For example, termite inspections are more than just for termites. And there’s also a dead-simple
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[VIDEO] Homeseller Mistake #13: Not Considering a Home Stager

Give a Professional Home Stager a Try 30+ year veteran Realtor Gary Kent reveals the costly mistakes people make when selling a home. Mistake #13: Not considering a professional home stager. You may be able to make some changes yourself, but there’s really nothing like a professional eye to give your home a full makeover.
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[VIDEO] Homeseller Mistake #12: Ignoring the Top 10 Cheap Fix-Ups

Don’t Forget These Ten Easy Home Fixes 30+ year veteran Realtor Gary Kent reveals the costly mistakes people make when selling a home. Mistake #12: Not trying some or all of Gary’s top 10 cheap home fix-ups. There a variety of cheap, simple fix-ups you can make to your home to easily increase its value.
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[VIDEO] Homeseller Mistake #11: The Carpet Allowance Myth

A Credit Is No Substitute For Carpet 30+ year veteran Realtor Gary Kent reveals the costly mistakes people make when selling a home. Mistake #11: Buying into the myth that a carpet credit is as good as new carpet. Remember: People make decisions based on emotions, then justify them with logic. Seeing a new carpet
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