Is there a downside to value range pricing?

Question: “If I sell my home, is there any downside to value range pricing?” Answer: Only one that I know of… Because value range pricing is rarely seen outside of San Diego, none of the national websites support it. They only have a field for one price, not a range. Their work-around is to use
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Will This Value Range Pricing Mistake Haunt Sellers?

Question: “I saw an ad that said the seller ‘will ACCEPT offers between $600,000 and $660,000.’ If that’s the case, why wouldn’t everyone just offer $600,000?” Answer: Unfortunately, the broker isn’t stating that correctly. It’s supposed to say: “Seller will entertain offers between $600,000 and $660,000” or perhaps just “Value range $600,000 to $660,000”. That
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Must Value Range Sellers Accept Any Offer in the Range?

Question: [From an agent (who should but doesn’t understand value range pricing) who brought an offer in the bottom half of the value range of a home I had listed] “My clients and I spent hours trying to make a deal happen that isn’t possible.  Why is there a range posted when your clients are
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Selecting a Range for Value Range Pricing

Question: “I’m trying to figure out value range pricing. If I feel my home is worth $500,000. What range would I ask?” Answer: Great question. Your desired price should be around the middle of the range. That allows for an attractive lower end of the range to draw interest, and a higher range to give
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Value Range Pricing Tip for Your San Diego Home

Question: “Hi Gary. We’d like to list our home with you for $679,500 to $724,900 using the value range approach. How does that sound?” Answer: Value range can be a very effective pricing strategy, so that’s fine. However, when I do value range, I try to use round numbers to make the price easier to
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Does Value Range Pricing Work?

“I’m not sure if I want to do value range pricing. Won’t most people just offer the bottom of the range? It doesn’t seem like a good idea.” Answer: I completely understand your hesitation. Even though value range pricing has been used for almost 20 years in San Diego County, it’s almost unheard of in
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The Right Range for Value Range Pricing

“We’ll be calling you to sell our home shortly. In the meantime, we have a question. What’s the correct range for value range pricing? We’ve seen wide ones and narrow ones and wanted your opinion.” Answer: Value range pricing is a bit unusual and rarely used outside of San Diego, so many people don’t really
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